I have worked on small and large teams across a spectrum of practice maturity. I have been lucky enough to learn the craft and come up under excellent mentors on extremely high-maturity teams with very high standards — a practice I try to pay forward.
Intake, backlog channel, weekly product sync, RACI, 1:1s with product and design leads so research stays in the decision loop. X-in-a-box syncs. Empowered teams embedded when possible.
Designers and PMs run guided evaluative research with quality. Process and coaching so strategic capacity is not consumed by tactical / evaluative work.
Agenda from outcomes and white space. Generative work that sets direction — including leadership strategy conversations.
Quant ranking tooling; insight-to-impact tracking; AI-assisted atomic insights and live visibility for high-stakes work. AI interface repos.
FROM AMBIGUITY TO CLARITY
Are we building the right thing?
Discovery Interviews, Competitive Landscape, JTBD, Gap Analysis, Ethnography*
Are we building it right?
Concept Testing, Prioritization Research, Formative Usability, RITE, Card Sorting*
Are customers getting value?
Evaluative Usability, Usage / NPS / CSAT, Cohort Analysis, Continuous Improvement*
*not exhaustive