ABOUT ME
Strategic research first.
Tactical when it unlocks strategy.
I design research programs that answer the next strategic decision and solve meaningful, difficult problems — continuously listening to customers, with an operating model that lets teams move on the tactical work.
WHERE I SPEND TIME
Programs that surface white space and set product direction. Full-lifecycle methods tied to strategy.
PARTNERSHIP
Partner with product and design — not a service desk. Stakeholders in synthesis, including C-suite when strategy is on the line. Operating models so others own tactical work, eliminating bottlenecks.
EMPOWERED TEAMS
Bias toward teams that act with agency. Research that directs design volume and product decisions — not a ticket queue for studies.
CAREER ARC
12 years · from industrial design into strategic research
